Information Management 4

1. Information ________ exists when one party in a transaction has more information that is     important for the transaction than the other party. a. complexity b. asymmetry c. discrimination d. transparency   2. The quality of ubiquity, as it relates to e-commerce, is illustrated by: a. the same set of standards being used across the globe. b. the spread of plentiful, cheap information. c. the enabling of commerce worldwide. d. the availability of the Internet everywhere and anytime.   3. Consumers selling goods and services electronically to other consumers best describes: a. C2C e-commerce. b. disintermediation. c. B2C e-commerce. d. M-commerce.   4. The act of engaging consumers in a dialog that dynamically adjusts the experience to the     individual describes which dimension of e-commerce technology? a. Ubiquity b. Personalization/customization c. Richness d. Interactivity   5. Exposing an individual to ads that are chosen and based on the recorded and analyzed online     behavior of the individual is referred to as: a. clickstream advertising. b. online profiling. c. behavioral targeting. d. long tail marketing.   6. The effort required to locate a suitable product is called: a. price discrimination. b. search costs. c. menu costs. d. shopping costs.   7. A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is     called a(n): a. e-hub. b. vertical market. c. exchange. d. private exchange.   8. Which of the following is not one of the four main types of e-commerce presence? a. E-mail b. Social media c. Offline media d. Blogs   9. Neural network applications in medicine, science, and business address problems in all of the     following except: a. control and optimization. b. prediction. c. generalization. d. pattern classification.   10. According to your reading of the text, Procter & Gamble’s use of intelligent agent technology in       its supply chain illustrates the use of information systems to implement which of the four       generic business strategies? a. Strengthen customer and supplier intimacy b. Focus on market niche c. Low-cost leadership d. Product differentiation   11. Which phase of decision making finds or recognizes a problem? a. Implementation b. Choice c. Intelligence d. Design   12. Simon’s four different stages in decision making are, in order from first to last: a. intelligence, choice, design, and implementation. b. identification, choice, design, and implementation. c. identification, design, choice, and finalization. d. intelligence, design, choice, and implementation.   13. Estimating the number of direct goods to reorder falls into which category of decision making? a. Structured b. Documented c. Unstructured d. Procedural   14. What type of model asks what-if questions repeatedly to determine the impact on outcomes of       changes in one or more factors? a. Mathematical b. Sensitivity analysis c. Goal seeking d. Forecasting   15. In ________, descriptions of past experiences of human specialists, represented as cases,       are stored in a database for later retrieval when the user encounters a new case with similar       parameters. a. intelligence networks b. CBR c. DSS d. expert systems   16. In order to search for and retrieve knowledge objects in an enterprise content management       system, the objects themselves must be: a. tagged with a classification. b. linked to their original sources. c. organized into relevant directories. d. referenced by appropriate indices.   17. In a data flow diagram, external entities are represented by: a. circles. b. open rectangles. c. rounded boxes. d. square boxes.   18. Which of the following is not one of the unique considerations in developing applications for a       mobile platform? a. User gestures b. Reduced screen space c. Bandwidth constraints d. Keyboard configuration   19. In a direct cutover conversion strategy, the new system: a. replaces the old one at an appointed time. b. and the old are run together. c. is tested by an outsourced company. d. is introduced in stages.   20. The entire system-building effort is driven by: a. organizational change. b. feasibility studies. c. data. d. user information requirements.   21. To show each level of a system’s design, its relationship to other levels, and its place in the       overall design structure, structured methodologies use: a. process specifications diagrams. b. structure charts. c. Gantt charts and PERT. d. data flow diagrams.   22. Unit testing: a. includes all the preparations for the series of tests to be performed on the system. b. tests the functioning of the system as a whole. c. tests each individual program separately. d. provides the final certification that the system is ready to be used in a production     setting.   23. In the traditional systems development lifecycle, end users: a. are important and ongoing members of the team from the original analysis phase     through maintenance. b. are important only in the testing phases. c. have no input. d. are limited to providing information requirements and reviewing the technical staff’s     work.   24. ________ refers to the application of knowledge, skills, tools, and techniques to achieve       specific targets within specified budget and time constraints. a. Project implementation b. Systems analysis c. Systems design d. Project management   25. ________ are intangible benefits of information systems. a. Reduced workforce, lower outside vendor costs, and increased productivity b. Increased productivity, reduced workforce, and increased job satisfaction c. Improved asset utilization, increased organizational learning, and improved operations d. Lower operational costs, improved resource control, and more information